Postcards are a great way for businesses of all sizes to connect with customers, but many small-business owners avoid using them because they feel they’re too expensive. Fortunately, some options fit every business’ budget, even if it’s just $10 or less. The key is to understand that postcards aren’t one-size-fits, and the more you use them, the more impact they can have on your bottom line. Here are some helpful tips on how you can maximize marketing campaigns by using laminated postcard mailers:
Promote Special Offers on Local Establishments
Create marketing postcards that promote special deals on specific restaurants or stores in town. These cards shouldn’t mention your business and focus on promoting an establishment. For example, a restaurant might offer a free appetizer with the purchase of any entree or two fountain drinks for $1. Businesses can also offer cards that feature free events to residents to draw more traffic into the area. For example, if you own an art studio, create postcards advertising weekly yoga classes for beginners held at your business location.
Connect With Past Customers
Once someone becomes a customer, it’s important to continue offering them special deals or promotions that will keep them returning. By using a laminated mailer, you can send out monthly coupons for future visits or special offers each quarter, like massages every Thursday evening at half price. Keep in mind that many customers will cherish having a postcard on file as it shows they are valued even after their first purchase with you.
Introduce New Services or Products to Existing Customers
Upselling is one of the most important aspects of marketing, so retail businesses send special offers for new or different items each season. For example, if you own a specialty clothing store, send postcards advertising holiday outfits around Thanksgiving and Valentine’s Day.
Reach Out to Potential Clients
Most business owners don’t have enough time to focus on lead generation, which means any method used needs to be quick and efficient so prospects can be reached in a short amount of time. Postcards are great for this purpose since they allow you to give your location, email address, and phone number in a small amount of space.
Regardless of what services you offer, having options like laminated postcards will help maximize retail marketing campaigns. Whether it’s special offers for local establishments, new products or services to existing customers, or leads to potential clients, these cards provide many benefits that could eventually boost revenue and increase clientele.