SEO and Local Listings

There should be little doubt of the inherent benefits to listing on local business directories for SEO (Search Engine Optimisation) purposes. For some time now, Google has been giving a ranking boost to websites with a healthy number of backlinks to sites with high DA (Domain Authority) and many businesses have capitalised on the opportunities this has presented them with to increase their SERP visibility.

However, it’s not too late for businesses like yours to compete with businesses that have been doing this for some time, as it’s relatively easy and inexpensive to arrange a citations campaign and have your business listed (and your listings managed) on a leading local Australian Business Directory. The sooner you get started, the sooner your business will be more visible on Google’s search results, which gets you more exposure, more attention, more interest in your products and services, leading to more enquiries, and ultimately, more sales and more revenue.

How to Choose the Right Online Listing Platforms

As with everything in life and business, not every business directory is created equal and some are inherently more beneficial to list on than others. If you are to get the most bang for your digital marketing buck, you need to choose the right local business directories to list on. Here are a few things that you will need to look for to make the right choices:

  • Good reputation. Some directories, usually national or international level directories, have a reputation that precedes them, making them a top choice. While some of these can be costly, the benefits to listing on them are usually commensurate with the costs involved.
  • Good management. You want to make sure that the directories you list on are managed professionally and that you are going to get the support you need when you need it. For example, some directories make it easy for you to update your listings whereas others can be difficult to deal with and may require you to update your subscription to make changes.
  • High DA score. DA (Domain Authority) is one of the most important factors to focus on when looking for suitable business directory to list your business on. This is because the higher the DA score, the more link juice will be passed to your website. When Google’s algorithm sees that backlinks from high DA sites are linked to yours, it gives your relevant webpages a ranking boost, increasing your SERP (Search Engine Results Page) visibility.

These are some, but not all, of the most important factors that you need to focus on when looking for suitable business directory sites to list on.

Google My Business

Consistency in your listings is of the utmost importance and all your business listings should be consistent with your Google My Business page, the most important business listing of all. As such, it’s advantageous to create your business’s GMB page first, ensure the details are correct, and then use these details for all the free and paid listings you set up as part of your citations campaign.

Listing in local business directories is highly advantageous. Make the right choices to reap maximum benefits.

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