The Business of Surveys

Surveying your employees is probably not something that you think about very much. For most people, the very mention of statistics is enough to make their eyes glaze over. Gathering data is boring to many people, but it is a vital necessity for a business to run as efficiently as it can.


The efficiency of a business is measured by its productivity and its expenditures. If a business is producing 100% of its goals, its productivity can be rated at 100% in a vacuum. However, if the business is spending 150% of its payroll goals and 150% of its supply-side goals, it might be better characterised as not producing very much. That business would not be very productive, but how do you get that productivity up?

Boosting Productivity

To boost productivity, you need to make sure that you are treating your employees as well as you can and facilitating a productive environment. Your employees are your human resources, and they are the most important part of your business as they make your business function properly. The function of your business relies on humans, who are the most difficult to find and replace. So, you need to make sure they are happy and productive.

It’s a feedback loop, too. Employees who are happy are more productive, employees who are happy stay at their jobs longer, and employees who stay at their jobs longer are more productive. It all feeds into itself and helps to grow your business. So, how do you tap into this energy and foster productivity? You need an employee survey.

Surveying Your Employees

Surveying your employees is a tried and true method for getting a response to the different things that bother them. You can survey them across many different areas and in many different ways. Some people choose to survey their employees on their perceived levels of engagement and happiness. That can sometimes be difficult because a person might answer fundamentally the same question in different ways if it is proposed in two different ways, which can be great if you’re trying to push somebody towards a conclusion, but if you want actual reliable data, you need to ask the right questions.

Asking the right questions is exactly what a professional pollster does; in fact, there are entire schools dedicated to teaching people how to properly write and conduct a survey. If you don’t do it properly, you won’t get reliable results, the point being that you need to hire a professional. As with everything else your company does, you need to rely on the expertise of professionals who know what they’re doing and how to do it properly.

There are dozens of different ways to ask even a simple question, and every way of asking it can produce a different answer. If you want an answer that is helpful for your business purposes, you need to hire a professional. Furthermore, you might not want to write your own questions and conduct your own survey because it’s time-consuming. Hire experts and know that it is done properly.

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