Click Frenzy was OZ’s first 24-hour Internet sales event with 170 retailers taking part including Myer and Dick Smith, which led to multiple retailer servers and Click Frenzy’s own site crashing under the weight of 2.6 million consumers looking for e-deals.
But now it’s rolling out a full calendar of events including the Mother’s Day Tuesday, April 23, Father’s Day plus End-of-Financial-Year and a pre-Christmas ‘e-commerce’ and Click Frenzy in November which will remain the staple event, Grant Arnott Click Frenzy co-founder said on Power Retail today.
Click Frenzy said improvements made to its systems to ensure the mass web crash won’t happen again.
“We’ve listened, and we have learnt ” Arnott said, promising none of the online fiasco of last year, where consumers were unable to access the Click Frenzy and retailer’s sites for hours, despite having pre-registered, leading to an outcry on Twitter, Facebook.
Even the ACCC admitted they were aware of the fiasco.
Despite this, Click Frenzy is definitely returning in 2013, as well as an e-commerce which will hit Internet town the third week in November starting with the 24-hour mega-sale from 7pm Tuesday 19 with “all merchants on display.”
The e-commerce event continues for the rest of that week, with breakout events for home, entertainment and other categories. To help moderate the traffic, subscribers will be given early access to Click Frenzy events whilst for the public, the shopping site goes live at 7pm for the start of each event.
After Click Frenzy …. Comes the Big Q
“Due to the outage and the subsequent controversy via social media, there’s a perception that Click Frenzy failed,” Arnott said. “Its popularity exceeded our wildest forecasts, and the site was down for the first 15% of the 24 hour period, which caused a major stir across media and social media.”
Click Frenzy: What the Retailers Say
“There are still plenty of critics, but we’ve been buoyed by the overwhelming industry support for Click Frenzy, and we’re determined to deliver.”
The co-founder of the sale event insisted there’s been “great enthusiasm” from consumers and “we’ve had an incredible response from existing and new retailers on our Click Frenzy database for the Mother’s Day campaign and subsequent events.”
However, the organization was not available for comment when contacted by CN.
5 of the best deals for Click Frenzy Travel | Last minute holiday
If you look at your calendar and cannot help but notice that few holidays are booked until Christmas, today could be the perfect time to start taking annual leave.
The Click Frenzy Mayhem will start tonight and may well give you a good excuse to rip your credit card and passport.
Click Frenzy Travel, bonanza shopping for bargains, will be available at 7pm with spectacular discounts on all things related to the trip. The sale will last approximately 29 hours and will end on Wednesday, August 21st at midnight.
We discuss more than 600 great deals on flights, hotels, tours, travel insurance, rental cars and travel-related items like luggage.
The participating brands are Web jet, Virgin Australia, Air New Zealand, Travel Online, Malaysian Airlines, Luxury Escapes, Intrepid Travel, Blue Lagoon Cruises, Accor, Sky scanner, Qantas Loyalty, G Adventures, Hawaiian Airlines and Flight Center.
Plus, in a Click Frenzy trip first, there will be an incredible 99% discount on “Go to the Sea” offers. Some purchases that buyers can expect in limited quantities include vouchers for a $ 500 flight center for only $ 5, $ 250 headphones for $ 2 and incredible Travel Online vacation packages for less than the McDonald’s family.
General Manager of Click Frenzy, Grant Arnott, said the sale would be one of the most popular so far, with around one million internet visitors expected to connect during the event.
“Our epic sales of travel are gaining cult status among travelers, and the feedback we are getting is that offers are getting better and better,” he said. “We expect up to one million visitors to this manna, all ready to sign offers from leading local and international brands. The majority of these offers are also exclusive to our sale and will not be found elsewhere. “We had a taste of some of the best vacations to win as part of news.com.au Travel Offers Tuesday there and you want to have your credit card ready:
DEAL TO FIJI FOR JUST $ 1899
Luxury Escapes will launch a sensational offer that will allow you to book a five-night stay in Treasure Island, Fiji, for two adults and for less than $ 2,000. It includes breakfast and dinner and a stack of free activities for only $ 1,899 per couple. Normally you pay about $ 5,468, which is an incredible saving.
BALI VILLAS FOR $ 78 PER NIGHT
Australian owned and with properties located in Semi yak, Ubud and Canggu, these villas will suit all budgets. However, during the Click Frenzy trip, Cantik Bali Villas will be cheaper than ever – some lodging options are 80% sold. At only $ 78 per night, what are you waiting for?
Virgin Airlines cuts rates by 40%
Virgin Airlines will have up to 40% off domestic and international flights at the time of sale. Some of the best rates include:
SYD – MEL from $ 95 one way economy
SYD – PAR from $ 169 in one way economy
BNE – SYD from $ 75 economy one way
BNE – PAR from $ 169 one way economy
BNE – WELLINGTON from $ 229 one-way economy
99% off Fiji Outboard Purchases for $ 28
With this Travel Online offer, lucky shoppers will enjoy a luxury stay for five nights in a luxury villa in Fiji for only $ 28.
Normally valued at $ 3100, the package includes round-trip flights for two to the nearest capital, round-trip airport transfers, five nights in a refurbished Ocean View Room at Warwick Fiji, a daily breakfast buffet, a $ 1,000 bonus credit, and a 30-minute massage for two.
TIPS TO SURVIVE CLICK FRENZY TRAVEL
A sale like this can be overwhelming. Web jet Exclusives CEO, Brendan Sawyers, gave some insider tips on how best to get the best deal.
“The most important sales are usually made to destinations that have increased competition,” he said.
“So, places like the Maldives, Sri Lanka and Vietnam, where a lot of new hotels are online, have led to very competitive prices in those areas.”
He added that Australian tourist destinations, such as Bali, would also be likely to do good business to keep the flow of Australian holidaymakers year-round.
HOW SHOPPERS CAN PREPARE
To participate in the sale, buyers must be members of Click Frenzy. It’s free to register.
Having a subscription means early access, which means that you will be able to see all the offers 30 minutes before the others.
The level of stocks will be limited for most offers, so you will need to enter quickly.
“Before diving into Click Frenzy Travel, people should think about how much they want to spend and try to run their budget at a daily cost,”